What even is Digital Marketing?

 Any kind of marketing that makes use of electronic devices and can be used by experts in marketing to spread promotional messages and track how they affect your customers' journeys In practice, "digital marketing" typically refers to advertising campaigns that can be viewed on a smartphone, tablet, computer, or other device. Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples. Digital marketing is frequently compared to "traditional marketing," which includes direct mail, billboards, and magazine advertisements. Strangely, television is frequently grouped with conventional marketing.

The promotion of brands through the use of the internet and other forms of digital communication to connect with potential customers is known as digital marketing, or online marketing.This includes text and multimedia messages as a marketing channel in addition to email, social media, and web-based advertising.

Digital marketing is basically any marketing campaign that includes digital communication.